William Graham, Beiersdorf Inc.’s current president and general manager, has been appointed president and general manager of Beiersdorf North America, which means he will now oversee both the US and Canadian business units.

The company says that in his new role, Graham will focus on building a North American business strategy for the group’s core business. Thisincludes the development of the NIVEA, Eucerin and Aquaphor brands throughout North America.

The General Manager Beiersdorf Canada along with the Beiersdorf Inc. US Leadership Team will both report to Graham. The North American Management Unit is located in the current Beiersdorf Inc. offices in Wilton, CT.